Apple with its latest product launch and the parade of headlines around the gold iPhone, the plastic iPhone, the faster processor, better camera and improved operating system have made waves with the market, with consumer device spending set to rise what does its launch mean for the enterprise?
Signs point to iOS 7 and the new iPhone 5S being the most secure and IT-manageable version of the smartphone ever.
The iPhone 5S will include a fingerprint scanner on the phone’s home button, with a laser-cut sapphire crystal and capacitive touch sensor. Touch ID is designed to provide a second layer of security, only allowing registered users access to the phone. It’s believed that Apple acquired the technology in its $ muliti million purchase last year of AuthenTec. Biometric fingerprint scanners have been in the market for years, with limited commercial success.
But with the rise of smartphone thefts, the company felt fingerprint scanners would make the new phone unattractive to thieves without subjecting people to an overly onerous security authentication process. The big question remains how integral Touch ID will become in the Apple ecosystem: Will users be able to swipe their fingerprint to authenticate their identities on third-party apps, such as Amazon or eBay? Will Touch ID replace written passwords on Safari? iOS 7 (launch September) features tough new security protections and better enterprise device management than before.
With iOS 7, people can add passwords to third-party apps, and virtual private networks, which will allow IT departments to select which apps can automatically connect to the corporate network, and which cannot. Thieves who steal an iOS 7 device and try to wipe its memory will brick the device if they don’t have the original owner’s user ID and password. Apple has put a considerable amount of time and effort into solving some of the challenges IT managers face.
Consumer Device Spending To Outstrip that of the Enterprise
Consumers now have much better technology than the enterprises that services them. For the first time in history the rate of innovation and consumer device spending on technology is massively outstripping what organizations can keep up with.
Where Enterprises are spending billions – Consumers device spending is in the trillions and the gap is growing.
Most of the CRP (Customer Relationship Processing) is going to move from your enterprise (today) onto the consumers device (soon) Especially for simpler routine tasks such as service complaints, account balances and delivery scheduling, all of which will be able to be completed directly from the device.
The customer device means more functionality at a much lower cost and that means more effective contact with increased value.
Why does it make a difference? – Because its easier and it is a better customer experience!
If you consider that Facebook/Google/Twitter and other social medial and communication giants constantly out spending other communication platforms, (their investment exceeds the cost of every switch that exists) and is growing.
The amount of consumer device spendin on new devices is fuelled by the global market on a scale that is unprecedented.
It also means bluntly its much, much cheaper enterprises will now you are playing on the customers court with their ball so they are going to have much more control in the relationship.
This consumer device spending means that the management structure of organizations will have to rethink departmental roles & responsibilities, structures cultures in a culture of innovation where they give up certain areas today where they have power and control.
Could be a rocky ride for some.